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Proposal for Brand Development
Brauner, Jakub ; Rampulová, Kateřina (referee) ; Zich, Robert (advisor)
Bakalářská práce je zaměřena na rozvoj značky malé realitní kanceláře APOLLO reality. Teoretická část je zaměřena na vymezení pojmů a postupů v oblasti brandingu a reality. Dále se zde vymezuje rámec pro rozvoj značky. V analytické části byla provedena interní analýza společnosti se zaměřením na byznysovou a brandingovou část firmy. V externí části analýzy byl proveden průzkum vnímání značky a posouzení vizuální identity hlavních konkurentů. Na základě výsledků analýz byl vytvořen návrh pro rozvoj značky a kontrolu značky. Součástí návrhu je i plán implementace změn a kalkulace nákladů.
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VISUAL IDENTITY FOR JEWELLERY DESIGNERS
Bierská, Tereza ; Homola, Ondřej (referee) ; Kögler, Žaneta (advisor)
In this thesis a visual style for the brand Palma de Alma and a strategy for promotion and presentation for a new creative studio is proposed. The results of the thesis contain filters for a digital single-lens reflex camera and a smartphone, which alter the image in order to create the overall image of the brand. A proposal of a logotype, a business card and a website is also included.
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The Usage of Project Management Methods for Creation of the Corparate Identity
Matušů, Milan ; Kažimírová, Martina (referee) ; Smolíková, Lenka (advisor)
This thesis is focused on the project management methods within planning project of creation visual identity with photographing the products and creation of the web graphic for customer. Except the planning of project the thesis also analyzes current situation and decides whether the project is suitable for realisation. Thesis also includes teoretical background required for understanding this issue. The result of this thesis can be used as a basis for realization of the project.
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A Personal Stamp on Paper Products
Hikadová, Kateřina ; Kopečková, Veronika (referee) ; Macháček, Mikuláš (advisor)
In this bachelor’s thesis I am mainly concerned with creating of my own paper-making trade mark under the label of Papíři. It is intended as a small scale experimental stationery as an alternative to common paper production. In the field of book binding I strive for innovation in different types of binding. With respect to maintain the high quality level of products, I prefer the handmade style and a small number of copies made of good materials with the use of my own binding techniques. The part of my bachelor thesis is also devoted to designing of visual style of Papíři label, logotype, website layout with online store, examples of products and proposal of promotion channels.
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Rebranding of SK Slavia Praha football club and its influence on marketing communication
Kalous, Tomáš ; Ortová, Nina (advisor) ; Halada, Jan (referee)
This bachelor thesis examines the rebranding of SK Slavia Prague in 2022, with a focus on the opinions and perspectives of supporters on the new visual identity. Although the change of visual identity was positively welcomed by professionals, Slavia Praha did not publish any investigation to confirm or refute whether this was the same for the target group in the form of fans. This thesis consists of three parts - the theoretical background, branding of sports clubs and the research, which first provide an insight into brand management issues and then describe in more detail the branding of selected sports clubs from home and abroad, including rebranding of SK Slavia Prague in 2022 and its influence on marketing communication of the club. The research section presents a description of the research and a presentation of the analysis of the results, which were conducted using an open coding method after individual in-depth interviews. In the discussion, the author provides insight into the perception of the new identity by the primary target audience of the club's communication and also presents recommendations for further club communication. The research findings indicate that the target group received the rebranding positively and thus the rebranding met the club's stated objectives.
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New corporate design of Švandovo divadlo
Španělová, Klára ; Slanec, Jaroslav (advisor) ; Malý, Radek (referee)
The work focuses on a Corporate design that shapes the brand identity. The goal is to design and create a new Corporate design for the Švandovo Theatre. In the theoretical part, I describe the functions of graphic design in a general sense. Then, I focus on the Corporate design and explain why it is crucial for all brands in the context of communication. I also examine, how local theater institutions use graphic design. I delve deeper into theaters that have decided to completely change their visual identity and have undergone a redesign. Lastly, I analyze the current visual style of the Švandovo Theatre, searching for specific challenges and opportunities for change. Using the acquired knowledge, I present my original proposal for a new graphic solution. It includes the logo, its variations, a specific color palette, and typefaces. I further present the visual style on a series of four different posters that advertise Švandovo Theatre's performances. I complement it with the graphic design of the tickets, the program, and the theater's promotional items. The main output of the work is a graphic manual that also describes the inspiration and meaning of each decision made in creating the graphic solution.
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Proposal for Brand Development
Brauner, Jakub ; Rampulová, Kateřina (referee) ; Zich, Robert (advisor)
Bakalářská práce je zaměřena na rozvoj značky malé realitní kanceláře APOLLO reality. Teoretická část je zaměřena na vymezení pojmů a postupů v oblasti brandingu a reality. Dále se zde vymezuje rámec pro rozvoj značky. V analytické části byla provedena interní analýza společnosti se zaměřením na byznysovou a brandingovou část firmy. V externí části analýzy byl proveden průzkum vnímání značky a posouzení vizuální identity hlavních konkurentů. Na základě výsledků analýz byl vytvořen návrh pro rozvoj značky a kontrolu značky. Součástí návrhu je i plán implementace změn a kalkulace nákladů.
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Marketing Communication of The Brno House of Arts in 2007-2011
Jelínková, Adéla ; Dolanský, Pavel (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis aims to analyze the marketing communication of the Brno House of Arts from 2007 to 2011. The Brno House of Arts is one of the most important cultural institutions in Moravian region but the number of visitors decreases from year to year. The hypothesis is that underdeveloped communication strategy of the institution contributes to this unfavourable situation. One chapter is dedicated to the analysis of communication strategies of the closest gallery's competitors - Moravian Gallery and Wannieck Gallery. The core of the work is in the detailed description of the institution's communication mix with focus on its visual identity created in 2008. Evaluation of the gallery's marketing activities is based on adequate academic writing. Wide variety of relating pictures can be found in the appendix. Research conducted by the author explores knowledge and image of the Brno House of Arts in the public. The thesis is concluded with the summary of the communication activities of the institution and strives to answer whether they support its mission and vision positioning the gallery among prestigious European galleries.
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